In 2023, Tanzania welcomed over 2 million international tourists, showcasing its growing popularity as one of world’s sought after tourist destination. Among these visitors, more than 150.000 came from Northern Europe, establishing this region an important and promising tourist market with immense potential for forging new business connections. 

The potential market of the Northern countries is expanding. We have been visiting the proposed countries previously, in April 2024 and it was a huge success.

This consistent growth positions them as potential markets for fresh connections. Travelers from Southern Europe are drawn to Tanzania’s diverse offering, such as captivating mountain climbing experience, exhilarating wild encounters, thrilling snorkeling adventures and watersports, and the pristine sun-kissed beaches of Zanzibar.