In 2023, Tanzania welcomed over 2 million international tourists, showcasing its growing popularity as one of world’s sought after tourist destination. Among these visitors, more than 200.000 came from Southern Europe, establishing this region an important and promising tourist market with immense potential for forging new business connections. 

In 2023 Germany secured the No. 3 key source market for tourists in Tanzania with more than 95.000 tourists. Italy is following on No. 4 with around 85.000 visitors over the whole year. Italy as well is a stable market.

This consistent growth positions them as potential markets for fresh connections. Travelers from Southern Europe are drawn to Tanzania’s diverse offering, such as captivating mountain climbing experience, exhilarating wild encounters, thrilling snorkeling adventures and watersports, and the pristine sun-kissed beaches of Zanzibar.