In 2023, Tanzania welcomed over 2 million international tourists, showcasing its growing popularity as one of world’s sought after tourist destination. Among these visitors, more than 230.000 came from Central and Western Europe, establishing this region the largest and most promising tourist market with immense potential for forging new business connections.

In 2023 Germany secured the No. 3 key source market for tourists in Tanzania with more than 95.000 tourists. United Kingdom closely followed at No. 5 with an impressive influx of over 80.000 visitors. Also Belgium and Netherlands tourists grew by an impressive amount in the last four years. Compared the numbers before Covid-19 in 2019 and after Covid-19 in 2023, Belgium’s international travels grew by 6% and Netherlands’s by 32%.

This consistent growth positions them as potential markets for fresh connections. Travelers from Central and Western Europe are drawn to Tanzania’s diverse offering, such as captivating mountain climbing experience, exhilarating wild encounters, thrilling snorkeling adventures and watersports, and the pristine sun-kissed beaches of Zanzibar.