In 2024, Tanzania welcomed over 2.2 million international tourists, reaffirming its growing reputation as one of the world’s most sought-after travel destinations. Among these visitors, more than 150,000 arrived from Northern Europe, highlighting this region as a vital and promising tourist market with immense potential for building new business connections

The market potential of the Northern countries continues to expand. Our previous visits to these target countries, conducted in April 2024, achieved remarkable success and strengthened Tanzania’s presence in the region.

This steady growth positions these markets as key opportunities for new partnerships. Meanwhile, travelers from Northern Europe keep showing high interests by Tanzania’s diverse offerings from inspiring mountain climbing adventures and thrilling wildlife encounters to exciting snorkeling and watersports, and the pristine, sun-kissed beaches of Zanzibar.