The format of the Roadshow is perfect. The focus of the buyers is on Tanzania only. Also, the service is given to us and the buyers were very convenient (including the snacks and food) which also generates a good vibe stimulating the talks. It’s all so much more relaxed than an ordinary trade fair where exhibitors fight among each other for the attention of the buyers. Traveling 24/7 hours together also creates a good bond between the exhibitors.